The members of CIPRA campaign on behalf of the Alps because they respect their beauty and diversity. The Alps represent a living environment to which they feel a strong bond. CIPRA sees itself as part of the Alps: it is there living and leisure environment, and there future; it is also the focus of there commitment. They also understand the importance of the Alps for Europe as a whole: as a recreation environment for visitors and as a reservoir for vital resources such as water, forests and biodiversity. All of which shapes there motivation to pursue there objectives with dedication and vision.